Optional Attributes
Optional attributes aren’t needed for a product to be included in a feed, but they give ad platforms more information about what you sell. This page lists the optional details you can set in Feedy and where to set them.
Fields on the product page are saved for Google Shopping and are used by your Google Shopping feeds. Feed-level settings (on a feed’s own page) apply to every product in that feed.
Set on the product page
Section titled “Set on the product page”Open Products, click a product, then use these sections. See Editing a Product’s Feed Data.
| Attribute | Section | Notes |
|---|---|---|
| Custom title, short title | Essential information | Short title is up to 65 characters |
| Custom description | Essential information | |
| Google product category | Essential information | Required for Google Shopping |
| Brand, condition, GTIN, MPN | Essential information | Brand defaults to your Shopify vendor |
| Identifier exists | Essential information | Uncheck for products with no GTIN, MPN or brand |
| Product highlights | Product Highlights | 2 to 10 short bullet points |
| Product length, width, height, weight | Product Dimensions | Include the unit, e.g. 10 in |
| Color, size, material, pattern | Product Attributes | |
| Age group, gender | Product Attributes | |
| Item group ID | Product Attributes | Groups related products together |
| Adult content, is bundle, multipack | Product Attributes | |
| Shipping weight and dimensions | Shipping & Availability | |
| Shipping label | Shipping & Availability | For Merchant Center shipping rules |
| Handling and transit times | Shipping & Availability | Minimum and maximum days |
| Sale price, sale price effective date | Pricing & Promotions | Enter the amount only (e.g. 79.99); dates as 2026-01-01/2026-01-31 |
| Custom labels 0 to 4 | Custom Labels | Override the feed’s label settings |
| Energy efficiency class, mobile link, canonical link | Advanced Settings | |
| Pause, expiration date | Sidebar | Pause leaves the product out of all feeds |
Set on a feed
Section titled “Set on a feed”Open Feeds, click a feed, then use these cards. See Feed Settings.
| Attribute | Card |
|---|---|
| Default Google product category | Basic Settings |
| UTM tracking on product links | Marketing |
| Custom labels 0 to 4 (fixed value, price range, inventory status, margin tier, sale status) | Marketing |
| Shipping zones and tax rates | Shipping & Tax (see Shipping and Tax) |
| Product ID source, barcode as GTIN, MPN source, identifier_exists | Advanced Settings |
| Sale price dates, cost of goods sold, unit pricing | Advanced Settings |
| Size type, size system, multipack, is bundle, adult content, energy efficiency class | Advanced Settings |
| Where each attribute’s value comes from | Field Mapping (see Field Mapping) |
Product-level values win over feed-level values where both are set.
Taken from Shopify automatically
Section titled “Taken from Shopify automatically”- Product link (with UTM parameters if you turn them on)
- Main image and additional images
- Price and availability (from the first variant)
- Product type
- Vendor (used as brand unless you set one)