Customizing Product Descriptions

By default, Feedy uses your Shopify product description in feeds. You can set a different description just for your feeds. Your Shopify store keeps its original description.

Set a custom description

Go to Products and click the product.
Type your text in Product Description.
Click Save.

Leave the field blank to go back to the Shopify description.

Expand or rewrite with AI

Above the description field there are two buttons:

✨ Expand keeps your current description and adds more detail, such as features, uses and benefits.
✨ Rewrite writes a new description from the product’s information.

Feedy shows the suggestion so you can accept or reject it. Each suggestion uses one AI credit. Always check AI text for accuracy before you accept it. See Optimizing Descriptions with AI.

Which feeds use custom descriptions

Custom descriptions are used by Google Shopping feeds. Feeds for other platforms use your Shopify description (or the source you pick in that feed’s Field Mapping).

Description checks

Every platform needs a description. A product with no description has an error and is left out of that platform’s feeds.

For Google Shopping, Feedy also checks the length of a custom description:

Under 500 characters: a warning.
500 to 1,000 characters: a recommendation to expand it.

For Pinterest, Feedy warns when a description is over 500 characters.

See Validation Rules for the full list.

Tips for good descriptions

Start with what the product is and who it’s for.
Include the details shoppers care about: size, material, what’s included, how to care for it.
Keep it accurate. Don’t promise anything the product page doesn’t support.
Avoid promotional text like “Buy now” or “Best price”, and don’t repeat keywords.