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Direct Product Upload to GMC

Instead of a feed URL, Feedy can send products straight to Google Merchant Center (GMC) through Google’s API. This needs a GMC connection with an API data source.

Feed URLDirect upload
SetupPaste a URL in Merchant CenterConnect GMC in Feedy
Uses your Feedy editsYesGTIN, brand and Google Product Category only
Price currencyYour feed’s currency settingAuto-upload: the feed’s currency. Manual: Settings currency
When it updatesWhen Google fetches the feedWhen you upload, or when a feed with auto-upload regenerates

For each product, Feedy sends:

  • the Shopify title and description
  • a product link on your store’s primary domain (for example https://www.your-store.com/products/<handle>)
  • the main image and additional images
  • the first variant’s price, in the feed’s currency (auto-upload) or the Currency in Settings (manual upload). Feedy doesn’t convert prices.
  • availability based on the first variant’s stock (in stock or out of stock)
  • the GTIN you set in Feedy, or the first variant’s barcode
  • the brand you set in Feedy, or the Shopify vendor
  • the Google Product Category you set on the product, or the feed’s default category (auto-upload)
  • the first variant’s SKU as MPN, the product type, and condition “new”

Each product needs at least one image and a price, or its upload fails.

  1. Go to Products.
  2. Select the products (up to 1,000 per upload).
  3. In the bulk actions, click Upload to GMC.
  4. Choose the Target Country and Content Language.
  5. Start the upload. It runs in the background and Feedy shows a message when it finishes or fails.

Upload to GMC only appears when Google Merchant Center is connected.

Upload automatically after each regeneration

Section titled “Upload automatically after each regeneration”
  1. Open a feed and expand Basic Settings.
  2. Tick Auto-upload to Google Merchant Center, then save.

After every regeneration of that feed (manual or scheduled), Feedy uploads products using the feed’s target country and language. The feed header shows GMC auto-upload.

Go to the Google Merchant Center page in Feedy and click Sync Now to see which products were approved. See Understanding GMC Product Status.