Custom Labels
Custom labels are five extra fields (custom_label_0 to custom_label_4) that you fill with your own values. Ad platforms such as Google Ads let you group products by these labels, so you can set different bids or budgets for, say, best sellers, clearance items or seasonal products.
Shoppers never see custom labels.
You can set labels in two places:
- On a feed, for every product in that feed. Labels can be a fixed value or worked out from each product’s data.
- On a product, to give one product its own value.
A product-level value overrides the feed-level setting for that label.
Set labels on a feed
Section titled “Set labels on a feed”- Go to Feeds and click the feed.
- Open the Marketing card.
- Under Custom Labels (0-4), choose what each label should contain:
| Option | What goes in the label |
|---|---|
| Not set | Nothing |
| Custom Value | The text you type, for every product (e.g. “Holiday Campaign”) |
| Price Range | A price bucket such as “Under $25”, “$25-$50” or “Over $200” |
| Inventory Status | ”In Stock”, “Low Stock” or “Out of Stock” |
| Margin Tier | ”Low Margin”, “Medium Margin” or “High Margin” |
| Sale Status | ”On Sale” if the compare-at price is higher than the price, otherwise “Regular Price” |
- Save the card.
The card shows a preview of the label values for a few of your products.
Adjust the thresholds
Section titled “Adjust the thresholds”Some options have settings you can change:
- Price Range: up to four price tiers in the feed’s currency. The defaults are 25, 50, 100 and 200. Set a tier to 0 to skip it. Tiers must go up in order.
- Inventory Status: Low stock threshold (default 10). Fewer units than this counts as “Low Stock”; 0 or fewer is “Out of Stock”.
- Margin Tier: Low/Medium cutoff (default 20%) and Medium/High cutoff (default 40%). Margin is worked out from the price and the product’s cost, so it needs cost data. Products without a cost get no margin label.
Price, stock and cost come from each product’s first variant.
Set labels on a product
Section titled “Set labels on a product”- Go to Products and click the product.
- Open the Custom Labels section.
- Fill in any of Custom Label 0 to Custom Label 4 (for example “bestseller”).
- Click Save.
Product-level labels are saved for Google Shopping and are used in your Google Shopping feeds. For other platforms, use the feed-level settings.
- Decide what each label number means and use it the same way in every feed. For example: label 0 = season, label 1 = margin, label 2 = promotion.
- Keep values short and consistent. “clearance” and “Clearance” may be treated as different values.
- After changing labels, regenerate the feed so the new values reach your ad platform.